Do you want to learn how to write a blog post, one that is fun to read, entertaining, and informative? I’ve been writing for the internet in some fashion since 2002 and I’ve been blogging since 2005. One thing I learned is that online writing is a lot different from writing for print.
Over the course of my 12 year writing career, I’ve done all kinds of writing. Writing for the internet may look simple, but there is a trick to it.
Avoid Keyword Stuffed Content
When I write for clients, I basically do what they tell me. Back when I first started, they’d give me long, exhaustive lists of keywords with specific instructions. After I was done stuffing all the keywords in, I’d reread the content, which, by the way, sucked. Thank GOD I never had to attach my name to that writing.
So, what was wrong with it? It was robotic, stiff, and therefore, poorly written. Over time, I stopped reading what I wrote. I’d write it quickly and send it to the client quickly, and then hopefully never have to read it again. Yes, I was THAT repulsed.
Not only do these complicated keyword strategies not work anymore, but that content is pretty much unreadable. It was done for the search engines, not the readers. Now, search engines understand that good content is written for the readers and they’ve adapted accordingly.
Write in a Friendly Style
If you’re stumped as to how to approach writing for the internet, pretend you’re having a conversation with a friend as you’re writing. Internet writing is very conversational. If you can imagine that you are explaining a concept to a friend, it will make your blog more reader friendly.
Another tip that can make your writing more friendly is to avoid large paragraphs of text. Use boldfaced headings and lists were needed, as well.
As you notice, most of my paragraphs on this post have only two or three sentences. It took A LOT to break me of the habit of “proper paragraphs” in the way that I learned in school.
Do you have any questions about how to write a good blog post? If so, ask it in the comments and I’ll respond.